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Customer stories
Real feedback. Real change.
How organizations across transport, travel, retail, education, and the public sector turned in-the-moment feedback into measurable improvement.

Go-Ahead London — Employee happiness
London's largest bus company installed ViewPoint Pulse devices across its hubs to capture staff wellbeing during the pandemic. More than 2,000 employees responded, and management acted on the findings fast.

Carnival Cruises — Port experience
Carnival needed real-time visibility into passenger satisfaction across busy port operations. With Feedback Insights' real-time platform they captured sentiment at key moments in the port journey, so teams could spot and resolve service gaps faster.
"The support from the Feedback Insights team has been exceptional — always responsive, professional, and willing to tailor the system to our needs."

Amazon — The Climate Pledge
Amazon co-founded The Climate Pledge to reach net-zero carbon by 2040. To understand energy use on the ground, they asked staff in each business unit to rate performance and flag improvements only the people doing the work could see.

TUI — Airport experience
TUI trialled new services at check-in and bag drop with ViewPoint devices, capturing feedback in the moment, free of unrelated influences. The live dashboard showed exactly what passengers valued, informing an improvement plan that lifted satisfaction.

Microsoft — Organizational culture
Microsoft wanted to know whether staff felt connected to their core values. Employees left feedback after company presentations; the same survey rolled out across locations into one dashboard, while local teams ran their own surveys to fix local issues.

University of Glasgow — Student experience
Glasgow runs 8 feedback kiosks across catering, sport, print services, accommodation, and the gift shop to check services meet student expectations. Free-text comments let managers pinpoint and fix issues quickly.
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