Privacy policy

Feedback Insights Ltd. (“Feedback Insights”, “we”, “us”) respects your privacy and is committed to protecting the personal information we handle. This policy explains what we collect, how we use it, and the choices you have. We operate from Toronto, Ontario (Canada) and Delaware (USA), and we are an official reseller of the ViewPoint feedback platform.

Scope

This policy covers our website at feedbackinsights.ca and the services we provide to our clients — including setting up and managing customer, employee, patient, and visitor feedback programs on the ViewPoint platform.

Information we collect

Information you provide

• Contact details you submit through our website forms or when booking a call (such as your name, email address, organization, and message).
• Correspondence you send us by email or phone.

Information collected automatically

• Standard website and analytics data, such as the pages you visit, your approximate location, and your device and browser type, collected through cookies and similar technologies.

Feedback responses

When we deploy and manage the ViewPoint platform on behalf of a client, we may process feedback submitted by that client’s customers, visitors, patients, or staff. This feedback is typically anonymous. Where it includes personal information, we process it on the client’s behalf as a service provider, and the client’s own privacy policy governs how that information is used.

How we use information

• To respond to enquiries and provide the information or services you request.
• To set up, operate, and improve feedback programs, reporting, and analysis.
• To send communications you have asked for or that relate to services we provide to you.
• To maintain the security of our website and services and to meet our legal obligations.

Cookies and analytics

Our website uses cookies and similar technologies to help it function and to understand how visitors use it. You can control or disable cookies through your browser settings; some parts of the site may not work as intended if you do.

How we share information

We do not sell your personal information. We share it only where necessary to operate our business, including with trusted service providers who help us deliver our services — such as our feedback platform provider (ViewPoint Feedback) and standard hosting, email, and analytics providers — under appropriate confidentiality obligations. We may also disclose information where required by law or to protect our legal rights.

Data storage, processing, and compliance

We are committed to safeguarding the confidentiality, integrity, and availability of the data entrusted to us.

All information collected through our platform is securely stored on industry-compliant servers and protected using appropriate administrative, technical, and physical safeguards designed to prevent unauthorized access, disclosure, alteration, or destruction.

We process personal data in accordance with applicable privacy legislation and regulatory requirements in both Canada and the United States, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and relevant U.S. federal and state privacy frameworks.

Our practices align with recognized security standards such as ISO 27001 principles and industry best practices for data protection.

Data is used solely for the purposes for which it is collected, retained only as long as necessary to fulfill those purposes or meet legal obligations, and accessed strictly by authorized personnel or approved subprocessors operating under confidentiality and data protection agreements.

We maintain rigorous controls around data handling, encryption, and system monitoring, and we regularly review our security practices to ensure ongoing compliance with evolving regulatory expectations.

For organizations requiring additional information regarding our security and privacy practices, detailed documentation is available upon request.

International transfers

We are based in Canada with operations in the United States. Your information may be processed in Canada, the United States, or other countries where we or our service providers operate. Where information crosses borders, we take steps to ensure it remains protected.

Your rights

Subject to applicable law, you may request access to the personal information we hold about you, ask us to correct it, withdraw your consent, or request its deletion. To make a request, contact us using the details below. Canadian residents may also contact the Office of the Privacy Commissioner of Canada.

Children’s privacy

Our website and services are not directed to children, and we do not knowingly collect personal information from them. Our feedback tools are designed to capture anonymous, in-the-moment feedback. Where a feedback program operates in a setting that serves minors (such as a school), the client or institution is responsible for that program and any consents required.

Changes to this policy

We may update this policy from time to time. When we do, we will revise the “last updated” date at the top of this page.

Contact us

If you have questions about this policy or how we handle personal information, contact us at info@feedbackinsights.ca. Feedback Insights Ltd. — Toronto, Ontario, Canada and Delaware, USA.