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Free tool
Feedback ROI Calculator
Estimate what acting on real-time customer, patient, or employee feedback is worth to your organization — recovered revenue, retained relationships, and payback period — in about two minutes. Adjust every assumption, then use the numbers to build the internal business case with your team.
Your numbers
Start with the pre-filled illustrative figures, then replace them with your own. Everything recalculates instantly in your browser — nothing is stored or sent anywhere unless you choose to submit the optional form below.
Visits, transactions, patients, or touchpoints where feedback could be captured.
Yearly revenue (or budgeted value) of an average customer, member, or account.
Portion of interactions that leave someone unhappy or unheard.
Unhappy customers who quietly churn when no one closes the loop.
Real-time feedback lets you fix issues in the moment, before people leave. Keep this conservative.
Modest lift across all relationships from a consistently better experience.
Software, kiosks/QR/NFC, and managed reporting — all-in for the year.
Estimated annual ROI
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Return for every dollar invested in the program.
Annual benefit
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Net gain (after cost)
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Payback period
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Value at risk / year
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These figures are an illustrative estimate based on the assumptions you enter, not a guarantee of results. Use them to frame a business case and pressure-test the drivers with your own data.
Optional
Email me these results + a benchmark
Want a copy of your numbers, plus how organizations like yours typically compare? Leave your details below and we'll follow up — no obligation, and the calculator above works whether or not you submit this.
Show your work
How the math works
Transparent by design, so your finance team can see exactly what drives the number.
Recovered revenue
Annual interactions × poor-experience rate × would-leave rate × average value = value at risk. We then apply your real-time recovery rate to estimate revenue saved by catching and resolving issues in the moment.
Loyalty & referral uplift
Total annual value (interactions × value) × your uplift %. A small, conservative lift across every relationship from a consistently better experience — kept separate so you can zero it out if you prefer a pure issue-recovery case.
ROI, net gain & payback
Annual benefit = recovered revenue + loyalty uplift. Net gain = benefit − program cost. ROI = net gain ÷ program cost. Payback = program cost ÷ (benefit ÷ 12), in months.
Questions
Frequently asked
Is this calculator free to use?
Yes. It's a free tool — no sign-up is required to calculate your numbers. Everything runs in your browser and nothing is stored or sent anywhere unless you choose to submit the optional form.
Where do the default numbers come from?
The pre-filled figures are illustrative starting points based on typical patterns we see across customer, patient, and employee feedback programs. Replace every field with your own data for an accurate estimate.
Can I share these results with my finance team?
Yes — use the print/save button to generate a PDF, or point them to the "how the math works" section above to show exactly how each figure is calculated.
Want help validating these numbers?
Book a free assessment and we'll map your feedback program against these assumptions with your own data.